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I am Gurpreet Kaur, the founder of SAAJ BY G. After 15 years in a corporate set up, I decided to pursue my passion. Being the first generation outside of India, my love for South Asian wear is eternal.

An elegant saree, a chic lehenga with kundans & polkis are a perfect wardrobe staple for an Indian women. But the Indian attire today has become immensely globalized where women choose “easy to wear” yet tasteful modern ethnic wear. SAAJ BY G strives to be a brand that everyone enjoys flaunting without breaking the bank.

All of my pieces are carefully hand picked keeping in mind two things: ease of carrying a style & making your modern heirloom worth investing in.

SAAJ BY G takes pride in the Indian heritage of craftsmanship! I have partnered with some budding small businesses to showcase elegance through modern South Asian wear curated for the North American lifestyle.